We all know every business spends a huge amount of capital on marketing. But most of them fail why? It’s not because of their product or services it because of their uncleared message to the customers which makes them confusing to understand. People don’t buy the best products. They buy the products they understand the fastest. The more simple and predictable the communication the easier it is to understand.
Why clarity is important for brand communication?
Clarified messages improve the connection and engagement towards brands because it increases the trust and transparency with the audience. The more clear message the higher the chances of getting more sales. Let’s take the example of Apple if you have noticed the Apple advertisement they have inserted them into their customer’s story like no other technology company, the story of Apple isn’t about Apple it’s about us. As websites don’t sell things. Words sell things. Let’s take another example of their recently launched product, Air Tag where they have placed the clear tagline on their website “Lose your knack for losing things” which clarifies the product perfectly.
Are you confusing your customer?
There is a saying in marketing that “Confused customers are lost sales”. Yet many businesses have the misconception that a confused customer will seek clarification and they will contact you for more information. But the truth is if you confuse them, you will lose them. Clarity is the only way to make a great impact on your audience. If you make your message clear towards the audience you can build trust and also increase the leads, which you can convert into sales further.
Hence businesses should stop confusing their customer. To gain an audience that will be loyal to your brand, you should be able to make clarity on the message so people will not get confused about your brand and can make their buying decision based on what they hear.
